Board of Directors
Sporting Goods Channel Director
Rachelle has been with SanMar for more than seven years and has invaluable insight about sporting goods and apparel. An athlete herself, she played softball and basketball at Sacramento State University, where she earned her Bachelor of Science in Business. She also holds a master’s degree in Marketing and Administration from the University of Tennessee. Her master’s thesis was published in 1995 titled Marketing Intercollegiate Women’s Softball: Important Considerations. Her thesis was used to support the newly formed softball program at the University of Tennessee and other SEC programs.
Prior to joining SanMar, she worked for Wilson Sporting Goods for 13 years, first as a territory manager and then as a national account manager. Rachelle and SanMar are proud members of the National Sporting Goods Association (NSGA). She is a member of the Sport & Fitness Industry Association (SFIA) and attends the annual SFIA Industry Leadership Summit, supporting SFIA’s mission to “Promote Sports and Fitness Participation and Industry Vitality” through collaboration with other sporting goods executives. She is also on the SFIA Technology & Innovations steering Committee. Rachelle is a member of the NSGA Hall of Fame selection committee.