Board of Directors

Joni ComstockJoni Comstock

Executive Coach and Consultant
Retired NCAA Executive and NCAA DI Director of Athletics

Joni Comstock is currently an executive coach and consultant as she continues a successful career in sport leadership. Her focus is helping professionals develop vision  and executive skills in intercollegiate athletics with specific dedication to advancing opportunities for women.

Until 2024, she served as NCAA Senior Vice President of Championships. Comstock’s NCAA duties over her 18-year tenure included oversight of 84 NCAA championships, media coordination and statistics, playing rules, ticket operations and marketing, merchandise and licensing, and social and digital media. In her role, she also played an integral role in broadcast rights negotiations for the championships.

Before her role as a member of the NCAA executive team, Comstock spent 27 years on campus in a variety of roles, including athletics director, administrator and coach. From 2003-06 she served as athletics director at American University, where she was responsible for 16 Division I sports programs, its recreational and club sports. During that time, she led a new level of success in revenue, development and fiscal stability.

From 2000-03, Comstock was director of athletics at UNC Asheville, where she led development of new facilities, a strong fiscal base and led a culture of accomplishment which included the school’s first berth and first-round victory in the NCAA Division I Men’s Basketball Championship.

She served as senior associate director of athletics at Purdue for over 10 years, where she managed 14 sports programs and internal operations. During her tenure, Purdue won the national championship in women’s basketball and began a new women’s softball program.

Additionally, Comstock was an assistant director of athletics at the University of Illinois where she was responsible for marketing, promotions and operations and events. She began her career as a head coach and administrator at Lincoln College in Lincoln, Illinois.

Comstock received her bachelor’s degree in health and physical education from Eastern Illinois, a master’s degree in education and sports management from Illinois State and a doctorate in administration of higher education from the University of Illinois.