Board of Directors

Marlene BjornsrudMarlene Bjornsrud

Gender Equity consultant


Marlene’s career has spanned more than 40 years of leadership in women’s sports and non-profits, establishing and growing organizations. She had a wide range of experience across multiples sports and levels including coaching and athletic administration at the collegiate level, and general management at the professional level. Now “retired”, she remains an advocate, consultant and leader committed to using sports as a platform to make a positive difference in the world.

Bjornsrud served as Executive Director of the Alliance of Women Coaches (now WeCOACH) from 2014 – 2016. She joined the Alliance from the Bay Area Women’s Sport Initiative (BAWSI), a nonprofit organization she co-founded in 2005 with USA soccer stars Brandi Chastain and Julie Foudy. As CEO of BAWSI, they engaged more than 8,000 women athletes in the fight against child obesity by having them inspire more than 16,000 BAWSI girls in underserved communities in the Bay Area and more than a thousand children with disabilities (“BAWSI Rollers”), to get moving in fun, active play.

Bjornsrud’s work in helping girls and women through sport was recognized by the International Olympic Committee with its prestigious 2013 Women and Sport Award for the continent of the Americas. Marlene was a featured speaker in Doha, Qatar at the GOALS (Gathering of All Leaders in Sport) Forum with the intent of empowering individuals to create a roadmap for social improvement through sport and launch cross-border initiatives. Additionally, she was instrumental in helping launch the first ever Japanese Women Coaches Academy. Marlene has been a featured speaker at WBCA, AVCA, and NSCAA conventions, a mainstay on the NCAA Women Coaches Academy faculty, as well as many local, regional and national events.